Stop Selling and Start Leading

Stop Selling and Start Leading challenges the traditional sales approach and shows why leadership is the real key to winning customers. Drawing on research from thousands of buyers, the authors reveal how acting like a leader, inspiring, guiding, and creating trust — drives stronger relationships and more sales.

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Disclaimer:
This book is provided as part of the Affinity Sales Training Book Club. All rights belong to the original authors and publisher. Affinity Sales Training does not claim authorship and provides this material solely for educational purposes.